A business or company name does not allow or give you exclusive trading rights or ownership over that name.
Conducting a trade mark search before deciding on a business or company name is highly recommended. Registering a company name will not stop someone who has registered the name as a trademark. If you register your new company name that is similar to an existing trademark you could land yourself in legal trouble.
To ensure your new company name does not conflict with an existing registered trademark, make sure you do a search at IP Australia’s website. If in doubt, or have any questions it is always advisable to seek professional advice.
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